The Benchmark Report
See how other artist’s sites & marketing perform compared to yours and get tips on how to improve.
Or see a preview of the report below!
Average Order Value
Average Order Value (AOV) is the amount that your average sale will be on your site. In general, you want to optimize your site to make this as large as possible!
The average order value for artist websites is $139.45. Values ranged from $58.63-$210.00. Artists in this data primarily sell prints and only sometimes sell originals.
$139.45
Tips for improving your Average Order Value:
Create a minimum order for free shipping.
Create addons like float frames for your stretched canvases.
Offer larger sizes of your products.
Create more expensive versions of your products such as limited edition or hand embellished prints.
Open rate is how many people open your marketing email vs how many people you sent it to. In general, you want this percent to be as high as possible since unread emails aren’t doing anyone any good!
The average open rate for artist’s marketing emails is 56%.
Email Open Rate
56%
Tips for improving your Email Open Rate:
Experiment with your subject line and preheader. Check out which of your previous emails had the best open rate and see if you can notice a pattern.
Send regular emails and email new subscribers as quickly as possible with an automated email.
What is the benchmark report?
We worked with artists that sell at least $100/month through their websites to gather key metrics. That data was averaged to produce a set of numbers that you can use to compare to your own website and marketing. The artists we worked with primarily sell prints online, but some also sold originals and other items.
The benchmark report will update overtime as we get more info. If you’d like to anonymously include your own data to make the report better, email it to jacob@assistartservices.com.
We hope the benchmark report helps you to improve your own website and marketing. If you do prints and are interested in oursourcing to a trusted partner, we’d love to discuss!